Closed beta
Turn comments into DMs, and followers into customers.
Reply to everyone who comments “GUIDE” within seconds: a short note under the comment, the link in their DMs. Set up the rule once and let ReplyHook do the rest.
- Official Instagram API
- We never ask for your password
- Turkish-language support
Comment GUIDE to get the free guide
- follower_42 GUIDE
- sample.account Check your DMs 📩
GUIDE
Hi! Here's the guide you asked for 👇
Open the guide
Seen
Why ReplyHook
Instead of sending hundreds of DMs by hand
By hand
- You scan every comment yourself
- You copy the same message again and again
- Comments from the night wait until morning
- You can't tell who got what
With ReplyHook
- Everyone who types the keyword is caught automatically
- A reply under the comment, the link in their DMs
- Day and night, within seconds
- Sent DMs and clicks in your dashboard
How it works
Your first automation in three steps
Setup takes a few minutes; no code or technical knowledge needed.
Connect your Instagram account
You connect with the official Instagram login. Your password never reaches ReplyHook.
Set up your rule
Write the keyword, the comment reply and the DM; choose which posts it runs on.
Test it and go live
Leave a test comment from another account, see the DM arrive, switch the rule on.
Features
Everything between a comment and a sale
Every feature works with the official Instagram API and Meta's messaging rules.
Matching that understands Turkish
GUIDE, guide, Guide — or İNDİRİM, indirim, INDIRIM: however followers type it, the same rule fires.
Learn moreAutomatic comment replies
A short reply picked from several templates goes under the comment, so it never repeats the same sentence.
Learn moreAI chat with human handover
Answers questions in DMs from your knowledge base, and hands the conversation to you when unsure or when asked.
Learn moreLink click analytics
Every link in a DM is tracked, so you see which rule and post brought how many clicks.
Learn moreA queue for viral moments
When a post takes off, DMs are queued and sent in order within Meta's rate limits, without getting lost.
Learn moreTeams and multiple accounts
Invite teammates with roles and manage several Instagram accounts in one workspace.
Learn more
Dashboard
See the DM while you write the rule
The automation builder shows every change in the preview next to it, so you know what followers will see before you go live.
- Post scope: a single post, all posts or your next post
- Follow check: an optional step to send the DM to followers only
- Turkish and English interface
Keyword
KURS
Matching spellings
- KURS
- kurs
- Kurs
- KURSİ
- kursı
Turkish İ/ı and letter case are matched automatically
Runs on
All posts
Comment reply
Check your DMs 📩 +2 templates
DM message
Hi! Here's the guide you asked for 👇
Link button: Open the guide
Follow check
Preview
Hi! Here's the guide you asked for 👇
Open the guide
Comment reply
sample.account Check your DMs 📩
Inbox
sampleWhen does the course start?
AI reply
The first lesson is on November 4; I shared the sign-up link above. Message me if you have other questions 🙂
Source: knowledge base · Course schedule
Last 30 days
sample data- DMs sent
- 1,248
- Click-through rate
- 38%
- Matched comments
- 1,392
Top keywords
- COURSE
- GUIDE
- PRICE
Use cases
Who is it for?
Creators
Sample rule
Comment “PRESET” to get the free preset link
Educators
Sample rule
Comment “COURSE” to get the sign-up form and schedule
E-commerce
Sample rule
Comment “PRICE” to get the product link and a discount code
Agencies
Sample rule
Run client accounts from one dashboard with separate rules
Built for Türkiye
Designed for creators and businesses in Türkiye
Pricing in TRY
Plans will be offered in Turkish lira (coming soon).
Turkish interface and support
Dashboard, emails and support in Turkish.
Turkish character matching
İ, ı, ş, ğ, ç, ö, ü spelling differences don't break a rule.
KVKK
A KVKK privacy notice and a data deletion process are in place.
Pricing
Free during the closed beta
Beta users use ReplyHook for free. Founding members get a discount when paid plans arrive.
Founding member discount
FAQ
Common questions
Do I have to give you my Instagram password?
No. You connect through Instagram's official login screen; you type your password into Instagram and ReplyHook only receives the permissions you approve. Your password never reaches us.
Do you use the official API? Is my account at risk?
ReplyHook only uses Meta's official Instagram API — no browser automation, password sharing or unofficial methods. Messages are sent within Meta's rate limits and messaging rules.
What if a follower types the keyword differently?
Letter case and the Turkish İ/ı are matched automatically: GUIDE, guide and Guide trigger the same rule, and so do KURSİ and kursı. The keyword is caught inside a sentence too.
What happens when the bot isn't sure?
When it isn't sure, or the person asks for a human, it hands the conversation over to you; it shows up in the inbox in your dashboard.
Is ReplyHook paid?
It's free during the closed beta. Paid plans will be announced after the beta; founding members get a discount.
Ready to set up your first automation?
We invite people to the closed beta in small groups. Join the waitlist and we'll let you know when it's your turn.
Join the waitlist